1. He leaves before he hears the words.

If he’s off your lap by page two, he misses most of the book. That’s not his attention span. A regular page gives his hands nothing to do, so he goes and finds something that does.

2. There are too many words on the page.

When you read a full sentence, he hears one long string of sounds and can’t tell which one means “cow.” Point at the cow and say “cow,” and he knows exactly which word goes with which picture.

3. He can’t see what the words mean.

In a regular book, “run” is printed next to a zebra standing still. He hears the word, but nothing on the page shows him what it means. Toddlers learn words by seeing them happen.

4. The fix: a book built around all three.

Peek & Learn is a set of ten lift-the-flap board books for ages 1 to 3.

Every page has a flap, pull tab or slider, so his hands always have something to do and he stays on your lap.

Each page has one short sentence and one thing to find, so you say one word, not a paragraph.

And what he does shows what the word means. He pulls the tab, the zebra runs, and you say “run.” Now he can see what “run” means.

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